- To achieve the formation of a Christian Community Radio station, and to acquire a fulltime broadcasting license. (achieved July 19th, 1998) To serve the Ballarat and district Christian community through the radio broadcasting of a broad range of Christian music, ministry programs and presenter styles, from the traditional to the contemporary, ensuring that all listeners are catered for.
- To be innovative, resourceful and efficient in the way we respond to the changing needs of our community and the challenges new technologies offer us.
Our operating mission is to enable 3BGR to meet its service commitment by pursuing the following principles:
- To encourage, build up and inform the Ballarat and district Christian community, through the music played, ministry programs presented and, most importantly, the personal encouragement expressed.
- To help Christians to develop and grow in character, thereby enabling them to do the work of the church as described in Matthew 28.
- Bringing the Christian message of reconciliation, grace and hope of salvation that is found only in Christ to all that will listen and respond.